Zafferano is the new sponsor of Biennale Architettura 2023

The Veneto-based company, specialist in the segment of portable and rechargeable lamps, has started a collaboration with the prestigious Venetian Foundation as a Sponsor of the 18th International Architecture Exhibition, which will take place from May 20 to November 26, 2023

Thanks to this agreement, the Poldina and Pencil lamps will enliven nine areas distributed between Giardini and Arsenale: these cordless lights, that are battery-powered and suitable for outdoor use, will be installed even in outdoor spaces that have been barely used until now.

The collaboration with La Biennale di Venezia offers undisputed visibility to the brand; gives the chance to confirm Poldina as a design icon; but above all testifies to Zafferano's commitment in supporting culture and the arts in Venice.

Federico de Majo - founder, designer, and President at Zafferano - says: "The artistic and cosmopolitan spirit of Venice, the city where I was born and lived, has marked my professional path: the atmosphere experienced in the family glassworks in Murano has shaped my profession as a designer; while the city - which is itself a work of art - has provided me with constant inspiration. Because of this bond, in 2017 I wanted Zafferano to become a Supporting Member of the Fondazione Teatro La Fenice; and recently I collaborated with the Fondazione Bevilacqua La Masa and the Accademia di Belle Arti di Venezia, to create the "Poldina Art Lab" initiative dedicated to emerging artists working in Venice. Believing the events organized by the Foundation to be strategic and consistent with Zafferano's values and interests, I enthusiastically accepted the invitation to collaborate with La Biennale di Venezia, one of the most important institutions in the world for the promotion of art and architecture, and crucial to the prestige and cultural enrichment of Venice."

Credits cover photo: Padiglione Centrale - foto Francesco Galli - Courtesy La Biennale di Venezia